Portuguese stakeholders subscribed the statement of intent
November 10th, at Museu de Cerâmica de Sacavém, in Loures, was organized the second political event of the VECTOR project, this time with Portuguese stakeholders.
The City Hall, the Employment and Vocational Training Institute (IEFP), the Portuguese Tourism Confederation, the Portuguese Association of Companies for Congresses, Tourism Leisure and Events, the Lisbon Region Vine and Wine Comission as well as private companies – Breaking the Box and SPIRA, subscribed the statement of intent concerning the VECTOR Project.
By that statement, the stakeholders expressed their interest in offering support and being informed about the results obtained by the project. Giovanni Liberatore (University of Florence) and Franca Fauci (Foundation for Research and Innovation), both Italian project partners and coordinator, received the statements.
The political vision concerning Education and Training in Tourism
Mr. Paulo Rui Amado, Loures Municipal Council António Pombinho Cabinet Deputy, open this session, on behalf of the mayor, Mr. Bernardino Soares. Expressing that the potential of the council is based in nature, environment, heritage, culture, gastronomy and wines as well as business, he considered the VECTOR project, aiming at the creation of a Tourism Destination Manager course, a very relevant initiative.
Tourism of Portugal, represented by Bruno Rodrigues, Training Department member, gave us a very interesting overview about the development of professional qualifications in the tourism sector through the qualification of new professionals and the Tourism sector employees.
Conceição Matos, Training Department Director of the Employment and Vocational Training Institute, enligthened us about the National Qualification System and about the training activity of the Institute in what concerns Food and Hotel as well as Tourism and Leisure. About the Tourism Destination Manager course she expressed the idea of flexibility, meaning the view that the modules migth be integrated as units in the purse, to be used according to the specificity of the territories. Finnaly, she stated that the Institute will be available for the implementation of the course in Portugal.
The Portuguese Tourism Confederation was represent by Joaquim Moura, member of the Executive Comission. He stressed the relevance of the sector in what concerns workplaces in Portugal: 1 million jobs in 10 years time. However, 95% of the companies has less than 10 workers, with lack of qualifications and research and development (in comparison with the european union). He identified the problems of lack of coordination in the training offer, training of trainers, specialization, competences, access to higher education (CET and TESP) and recognition of informal and non formal competences. Aprenticeship is another qualification offer to enfatise and the antecipation of qualification needs is something to keep in mind. He expressed also the importance of giving value to all the tourism jobs.
Peter Voelk, representing TUV Thuringen Italia VECTOR partner, gave an overview about the VECTOR’s first output: the Destination Manager Qualification Profile. Allways keep in mind what competences do companies need was one of the most relevant ideas expressed.
Destination management in Portuguese regions
Marta Cabral, Rota Vicentina President, hilighted us about the management challenges of a natural heritage destination. After a first phase in which walking and cycling where the products, now the challenge has to do with the activities, which give the traveller a more sedentary option. The Presidente of the Wine and Vine Lisboa Region Comission,
Vasco d’Avillez, 2016 Wine Personality of the Year in Portugal, gave us interesting informations about the wines and the history of Lisboa Region. He also provide us with some very essential ideas in what concerns tourists: they want to be well received, to listen to good stories and to eat and drink well. In fact, they just want to have fun. Talking to the students of IPTrans, he urged them to invest in their qualifications, because the companies and other entities do need tourist guides.
Luís Costa, Breaking the Box, spoke about digital transformation creating new challenges for travel destinations, about managing and marketing travel destinations in the digital area. He remembered that tourism is a groing businness, therefore, a good sector to workers and entrepreneurs. He referred that it is a market where everybody relates with everybody and in which, therefore, to have competitives advantages, we need to know more about the client. In the new digital reality, he stated that the Tourism Destination activity is moving from marketing to management.
Last but not least we had the opportunity of knowing the vision of SPIRA CEO, Catarina Gonçalves. She had an interesting dialogue with IPTrans’ students and gave them some ints about the management of tourism destinations.
Franca Fauci, representing the Project Coordinator entity, closed this session, thanking to all the participants for a successful meeting.